After being accused of sexual harassment last year, veteran music exec L.A. Reid left his position at Epic Records. Now, Reid has resurfaced with a new imprint called HitCo and announced Outkast’s Big Boi as his first signing.
According to Variety, HitCo is currently attempting to get the ATLiens’ solo track “All Night” on the radio. The song saw a surge in popularity following its use in an iPhone X campaign. The accompanying video for the Apple ad has over 15 million views.
Reid has worked with Outkast since his days at Arista. At the time, Big Boi and André 3000 were fresh out of high school. During that period, they collected multiple Grammys for their work on 2000’s Stankonia and 2003’s Speakerboxxx/The Love Below.
Big Boi’s Boomiverse album came out on Epic in 2017.
HitCo will reportedly be distributed by the independent imprint EMPIRE.